Hey Readers, Welcome back to the AdExchanger Commerce Media Newsletter. This week, we’re catching up the CPG holding company ...

Taken together, the reports stand as an indictment of the entire programmatic ecosystem. Critics say the unsuitable ...

The era of fragmented, adversarial ad tech is winding down. A new paradigm is emerging defined by AI-first, end-to-end ...

With PPC harder to track and getting pricier, branded search matters more. Here’s how to start behaving like a brand growth ...

Equativ, the leading independent media platform, announced at the Jounce SPO Summit in NYC that it has blocked all ...

Streaming TV platform Roku (NASDAQ: ROKU) announced better-than-expected revenue in Q1 CY2025, with sales up 15.8% year on ...

MarkApp, a global contextual advertising platform across CTV, mobile app, and web environments, has announced a strategic ...

A Facebook ad promoting “wedding day essentials” and “best priced suits” has sparked backlash after being paired with a ...

Ads still keep the lights on, obviously. As such, Netflix—the company who disrupted the whole business in the first place!—is ...

Equativ, the independent media platform, announced at the Jounce SPO Summit in NYC that it has blocked all Made-for-Advertising (MFA) inventory across its globa ...

Digital media conglomerate IAC (NASDAQGS:IAC) fell short of the market’s revenue expectations in Q1 CY2025, with sales ...

Not every company needs to go all in on in-housing. Some brands just want more control over data and insights, whereas others want to take over everything from creative to programmatic media buying.