Hey Readers, Welcome back to the AdExchanger Commerce Media Newsletter. This week, we’re catching up the CPG holding company ...

With PPC harder to track and getting pricier, branded search matters more. Here’s how to start behaving like a brand growth ...

A Facebook ad promoting “wedding day essentials” and “best priced suits” has sparked backlash after being paired with a ...

Google and Amazon compete for people’s time and wallets, and for advertisers’ budgets. And on Wednesday, they both kicked off ...

Mercurius Media Capital (MMC), the first U.S.-based media-for-equity venture fund, has committed $2 million in strategic media to Groomie®?the grooming brand behind the BaldieProtm electric shaver.

“While there is no one-size-fits-all monetization model for streaming, the most effective models align closely with content ...

Here’s how programmatic experts say brands should rethink measurement strategies to get more from their programmatic ...

Big TV networks have launched an array of new techniques to sell advertising inventory over the years. Now some of their ...

The acquisition is said to be valued at $150 million.

Are US taxpayers getting 'DOGE dividend' checks? What we know about the idea floated by Trump and Musk — and if we do get ...

Intent Amplify™ executes precision ABM with AI, targeting high-value accounts via multi-channel engagement, personalized ...