Are you implementing influencer marketing as the strategic core of your consumer journey or still treating it as just another ...

When you create a marketing plan, you can benefit from looking at your marketing resources, goals and methods from several different angles. Varied perspectives can help you consider possibilities ...

When developing your integrated marketing communication strategy it is important for a business to know the IMC planning process they should be going through. Here we go through the overall IMC ...

If you don’t have a real estate marketing plan, you’re likely missing opportunities to grow your business. It’s important to be intentional in your real estate marketing strategies to give ...

Sony and Gamefam have a game plan to get Gen Alpha to theaters for ... “Reaching Gen Z and Alpha requires more than just traditional marketing — it takes showing up in the worlds where they ...

Planning a SaaS PPC strategy can be daunting ... For instance, if you’re selling marketing automation software, a marketing operations manager may be fed up with their current solution and ...

Influencer marketing continues to grow in popularity, with 59% of marketers reporting they plan to partner with more influencers this year compared to 2024. Only 37% plan on partnering with the same ...

Digital marketing is one of the fastest-growing industries today, offering a wide range of career opportunities for individuals who are ready to learn, adapt, and innovate. Whether you’re a ...

to transform its marketing and media strategies through ‘Sangam,’ an AI-powered platform aimed at streamlining media planning and buying processes. Speaking at Ad:Tech Delhi, Tejas Apte ...

Cai Gongming, CEO of Road Pictures and GuGuGuGu, is driving substantial changes in China's animation and anime industry. His companies are combining creative marketing stunts, merchandise and ...

An effective social media marketing campaign requires sound strategy and planning. Once you create ... can engage their audience with attractive photos and videos. Instagram also offers stories ...

Despite high interest rates, tight labour markets, and the uncertainty of US elections, 91% of global tech decision-makers and 87% of global marketing decision-makers are planning for budget ...