Tori and Chris Gerbig launched Pink Lily, an online women's fashion store, in 2014 as a side hustle. The couple reinvested all their profits in the business and hit $4 million in revenue that year.

Tina Hetzer, director of finance at Pink Lily, is one of the rising financial stars who are helping to bring their businesses to the next level. She built Pink Lily’s finance team from scratch ...

See Correction/Clarification at the end of this article. The co-founder of online women's boutique Pink Lily and real estate investor purchased a historic downtown building in Nashville.

Tina Hetzer, director of finance at Pink Lily, is one of the rising financial stars who are helping to bring their businesses to the next level. In this video, part of the SAP-sponsored Growth ...

Tina Hetzer, director of finance at Pink Lily, is one of the rising financial stars who are helping to bring their businesses to the next level. She built Pink Lily’s finance team from scratch ...