The Wall Street Journal on MSN12d
Nielsen to End Panel-Only Ratings That Have Measured TV for Decades
The dominant ratings provider hopes to fend off competitors by pivoting to a bundle that combines its consumer panels with ...
NielsenIQ Levels Up Market Research With Expanded Omnishopper Panel, Capturing 8 Billion Consumer Purchases
Enhanced capabilities aim to deliver greater insights into consumer behavior and to empower brands and retailers with faster, ...