GK Elite Sportswear Jeanne Diaz working on this year’s Olympic designs from her GK Elite desk. Adhering the crystals, which are all made by Swarovski, to the leotards is a big job. A computer ...

GK's holding company, Elite Sportswear, has two other main brands, Dolfin swimwear and Omni Cheer, and it is majority owned by private equity firm Riverside Company. Elite has roughly 500 employees.

Simone Biles, Suni Lee and Jordan Chiles show off some of the U.S. team’s leotards for the Paris Olympics. (Photo Illustration by GK Elite Sportswear) While trying to recapture team gold in ...

Headquartered in Reading, PA about 50 miles from Philadelphia, GK Elite plans to make the most of its opportunity under the Olympic spotlight, maybe even steal a little of the mega-brands’ thunder.

to be worn at the 2024 Olympics in Paris. (Credit: GK Elite) Jeanne Diaz, the design director of GK Elite, told the outlet that the leotards are inspired by the city in which the games take place.

It’s undeniably impressive that Olympic gymnasts compete without so much as losing a false eyelash or misplacing a hair in a sleek bun—but have you ever wondered how they sprint, leap, and ...

In just over two weeks, the 2024 Olympic Summer Games will kick off in Paris. When they do, GK Elite of Reading will once again be participating on the world stage. On Tuesday, GK Elite and USA ...

Team USA’s Leotard Design Combined the Beauty of Paris and America With the 2024 Olympics taking place in Paris, the design director at GK Elite Sportswear, Jeanne Diaz, wanted to incorporate ...