Colorado Buffaloes football coach Deion Sanders' retro Nike sneakers have earned the "Best Seller" label online at Foot ...

In a time where Arizona’s sports fashion seems to be at its hottest, some aficionados think the sports apparel industry in ...

SGB Executive spoke with Academy Sports and Outdoors, Inc. EVP and Chief Merchant Matt McCabe following the retailer’s reporting of first-quarter results, which highlighted positives, including the ...

The doc takes a surprisingly tender turn as it follows the most medaled runner in the world as she becomes a world-class ...

Marcus Jordan, the polarizing son of NBA icon Michael Jordan, gave a nod to Lakers star Luka Doncic for rocking apparel from ...

A former high school football player has filed a class-action lawsuit in California. It has the potential to set a precedent for name, image and likeness rules across the United States, if successful, ...

Five-star recruit Tristen Keys made some NIL noise this week by inking a new deal with Adidas. The partnership, while ...

East Texas A&M University has announced a multi-year partnership with Nike and BSN SPORTS on Monday morning. Nike, the Oregon ...

It's no secret Liverpool have made Julian Alvarez their primary target for the no.9 position. Anfield Watch exclusively ...

Owen Keating, Liam Paneque, Luke Pash, Benji Shue.

Addison Halpern (8) of Rutgers Prep moves the ball past Emma Hyland (11) of Gill St. Bernard's during the girls soccer Prep B ...