Some of the other companies taking up the trend for minimalist branding have also looked to earlier iterations of their logos for inspiration. Kodak has replaced its logo for a version similar to ...

Tech companies have increasingly settled on minimal, single-line ... something this good for their own logo,” he said. Callie Holtermann reports on style and pop culture for The Times.

Perhaps the most famous wordmark logo is the Coca-Cola one, introduced in 1886 and designed in Spencerian script – a popular writing style at the ... reduced to the most minimalist design ...

There’s a new serif in town. Daniel Lee’s stint as creative director at Burberry has begun in earnest after the British brand unveiled a series of campaign images featuring new brand ...

Chermayeff & Geismar & Haviv created the more minimal version of the logo to bring the 50-year-old United States Open Tennis Championships into the digital age and give it a more "youthful appeal".

The new look aims to “unify’ all of the different apps with the same style, in line with how Instagram has developed as more than just a place to edit and share photos, says the app. Instagram’s ...