The rules of digital branding and marketing have fundamentally changed. For entrepreneurs and businesses striving to stay relevant, it’s no longer just about having the biggest ad budget or the most ...

From nonstick pans to everyday cleaners, the items you use to cook and clean could be exposing your family to unwanted chemicals.

The “it goes to 11” of marketing copy. This phrase always looks convincing— it's usually written in all caps at the top of ...

Access doesn’t always equal impact. With constant notifications and content overload, consumers are overwhelmed with ...

That same year, a Harvard Business School study linking purpose with stock market performance was published, and the Association of National Advertisers even voted "brand purpose" as "Marketing Word ...

Tech founder Fergal McGovern on how AI is helping organisations in highly regulated sectors to communicate with confidence – and compliance ...

In other words, while traditional marketing tracks customer value primarily by capturing purchase activity, SMM can track customer value directly (through purchases) and indirectly (through ...

HUNTINGTON, W.Va. (WSAZ) - ‘Word on the Block’ is back this weekend in Huntington. It blends education, story-telling, and live music. Carmen Mitzi Sinnott, Duke Johnson, and Norm Branch ...

A church fire on Wednesday has been ruled arson by the West Virginia State Fire Marshal’s Office.

Red Bank’s planning board postponed a vote on ... Other board members asked for the removal of soft words regarding environmental goals such as “encourage” in favor of “shall” or ...

Good morning. I instinctively roll my eyes at people’s objections to state visits by foreign leaders, no matter who they are. Unless you are actively or indirectly at war with them, might as ...

Vreni Gust has been promoted to vice president, chief marketing officer at Bar Harbor Bank & Trust. As CMO, she leads the coordination and delivery of all marketing, advertising, social media and ...