The rules of digital branding and marketing have fundamentally changed. For entrepreneurs and businesses striving to stay ...

NEW DELHI: Six oil marketing companies (OMC) in India have invested Rs 290 crore from their Rs 550-crore startup fund -- nurturing 303 startups so far -- Union Minister of Petroleum and Natural Gas, ...

Startups with limited retail distribution can test consumers interest in potential new regions and generate viral buzz that ...

How do marketing and branding fit into a limited budget? In this article, we take a deep dive into bootstrapped branding to ...

It's often a less expensive option than traditional advertising methods, making it more appealing for smaller or start-up businesses. The nature of social media marketing also has plenty of benefits.

If you're uncertain how to get your marketing off the ground, here are four steps that I have found to be effective for tech startups. 1. Don't build in silence—make noise before you're ready.

Rohini Vaishnavi, founder of The Writing Experts. Brand storytelling or digital marketing – The dilemma for startups Startups looking for quick sales leads are often unclear about whether to ...

Here, in the high-energy atmosphere of a startup, marketing’s voice can struggle to be heard over the more immediate demands of product development and sales. The sheer pace of business often means ...

Manychat, a startup that helps businesses send marketing messages on social media using artificial intelligence, raised $140 million in a funding round led by Summit Partners. Manychat will use the ...