Your logo is part of your brand but your brand identity really encompasses everything, visual and verbal and even your behavior.” ...

The Orlando Magic are going back to the future as they enter a new era headlined by Paolo Banchero and Franz Wagner with ...

ASHEVILLE, N.C. (WLOS) — UNC Asheville held a June 3 news conference to unveil its new logo and brand for Bulldogs' athletics ...

A small business needs to protect its intellectual property, which includes its business name and logo. These items distinguish the business from the competition by generating brand recognition ...

Google has updated the look of its well-known "G" logo, changing the design of the character for the first time in 10 years. The new logo was first noticed by 9to5Google, and while it has the same ...

In 2013, Google was among the first tech companies to move from skeuomorphic, dimensional lettering to a flat logo design. It arguably ushered in the “blanding” era—a moment when companies ...

At long last, Utah’s NHL team has a name ... design worn during the inaugural season, now updated with Mammoth marks. The home jersey remains Rock Black, anchored by the Mountain Mammoth primary ...

What was a commonly known secret finally became official Wednesday when the Utah Hockey Club unveiled its new nickname, the Mammoth, and its logo. Last week, the Utah Mammoth name was shown on the ...

"When it came to naming the team, we did something unprecedented—going through four rounds of community voting, including getting feedback not only on potential names but also on potential logos ...

In addition to the new name is a new logo. It represents both the new museum's exterior shape and the rock formations at Mill Bluff State Park in central Wisconsin that served as design inspiration.

Regardless, Buc-ee's is claiming that the name and logo of the company resemble the Buc-ee's trademarked beaver too closely. “By using the Barc-ee’s Logo — a colorable imitation of the Buc ...