Duke researcher Gavan Fitzsimons talks with NPR's Susan Stamberg about his study on logos and the brain. Now that we know how an iPod shuffle function works and you took notes, right, we offer a ...

Caffeine and sugar boost your brain the same no matter ... Using Apple as an example, including logos of innovative companies can boost creative ideas. Because our brains are so literal, you ...

Taking advantage of when your brain is prepared to give you the best ideas is something successful people have been doing for hundreds of years. Artists like Salvador Dali, writers like Mary ...

Psychologists report for the first time which brain regions are associated with the successful spread of ideas, often called "buzz." The research has a broad range of implications, and could lead ...