Gamification is a potent yet underutilized strategy in the realm of digital marketing. By integrating game-like elements into ...

Customers want brands to demonstrate their loyalty to them. In other words, loyalty must be bidirectional, a two-way street ...

Yet, while many organizations recognize the value of keeping customers, far fewer appreciate the full spectrum of losses that ...

In a panel discussion with industry leaders, we explored how brands are unlocking limitless customer lifetime value. ETBrandEquity, in association with CleverTap, recently concluded a discussion ...

Data from a study scheduled for release on Tuesday found advertisers and marketers should think about customer lifetime value (CLV) to successfully integrate artificial intelligence (AI ...

What Is Customer Lifetime Value? Customer lifetime value (CLTV) means the total expected sales a single customer will generate throughout the business relationship with a company. CLTV is a ...

Deutsche Telekom has the potential for continued growth based on customer lifetime value. Customer lifetime value has seen significant growth in both the German and U.S. markets, indicating ...

AT&T continues to face competition from T-Mobile US. Customer lifetime value has seen a decline over the past couple of years. I take the view that an increase in this metric will be necessary to ...

Customer lifetime value (CLV) is a metric that indicates just how much revenue companies can expect from each customer over the span of their business relationships. The frequency of orders and the ...

If your customer experience leaves consumers feeling underwhelmed, or if your customer lifetime value (CLV) is low, it’s time to make a change. In this post, we’ll cover what CLV is and why it ...

Customer Lifetime Value helps a business understand the average value of a customer over the lifetime of their spending with the business. Knowing the terminology is an important aspect of running ...