If you're using PPC to generate leads, then an effective landing page is critical to converting visitors. Use this template that you can adapt to most markets in which your prospects are just becoming ...

In order to ensure that all of the other pages on a website aren’t only visited by chance, you should think about constructing lead generation landing pages to convert curious clickers - in ...

For lead generation or email signup landing pages, consider minimalist templates that highlight your unique value proposition and call-to-action. Overly complicated templates with multiple ...

Your website's landing page is often the first interaction a potential customer has with your brand. So it's crucial to make that initial impression count, crafting a captivating landing page to g ...

Lead generation landing pages that are short and use simple language have significantly higher conversion rates, according to recent research from Unbounce. The report was based on analysis of 74.5 ...

Jennifer Simonson draws on two decades as a journalist covering everything from local economic developement to small business marketing. Beyond writing, she tested entrepreneurial waters by ...

Great, but what should those goals be? Let’s look at four common goals of PPC landing pages for B2B lead generation campaigns AND some words of advice for achieving optimal performance out of ...