Tariffs are testing consumer trust. Here’s how brands are adjusting communication to keep customers loyal — or risk losing ...

First-party data refers to all the information that a company collects directly from its customers through its own ...

By Margaret Casandra CATOIn today’s hyper-connected, experience-driven economy, a company’s brand is no longer its only source of influence.Increasingly, people want to know the faces behind the ...

Seraj Bharwani is the Chief Strategy Officer at illumin, responsible for advancing the state of AI-enabled media and ...

Versace blends ancient Greek mythology with modern luxury fashion from its iconic Medusa logo to timeless Greek motifs.

X, previously known as Twitter, faced a major global outage on May 31, 2025. Thousands of users were affected. Key features ...

In an increasingly competitive market, businesses need more than just a great logo or catchy slogan to stand out. They need to create an immersive sensory brand experience that engages customers on ...

In banking on Chel Diokno, Akbayan had to ensure that his supporters showed up not for a Senate bid, but for his run as a ...

The Drum Awards for Marketing APAC 2025 revealed not just who’s doing great work but how great work is being done across the ...

We live in an era where digital communication prevails, and messages must be read and understood almost immediately.  Emojis play a large part in this, and are being used more and more often — in fact ...

Ro Khanna represents a generational and stylistic change for a Democratic Party that is rapidly aging out of office,” writes.