Tariffs are testing consumer trust. Here’s how brands are adjusting communication to keep customers loyal — or risk losing ...

AI search is upending the way that consumers find information online, and marketers are turning to AEO to ensure they stay ...

Orange County businesses need full-funnel digital marketing to stand out and succeed in today’s competitive industry. A full-funnel approach nurtures and engages potential customers from awareness to ...

Explore the implications of biases in artificial intelligence and how they impact various sectors like security, healthcare, ...

The billboard that claims to know you're hungry, for example, or the digital ad targeting 30-year-old women who like dogs and are "in a relationship," are not one-to-one marketing examples.

The vision behind Wrap2Earn was straightforward: unlock the untapped potential of transit media in India by connecting vehicle owners with brands seeking broader visibility.

A referral network is an important tool for growing your business. But if you don’t have one in place yet, don’t worry. There are other options available to you. And it is possible to grow without a ...

Introduction In this digital age, the convergence of user experience (UX) design and artificial intelligence (AI) is changing ...

At the heart of this transformation was Saurabh Mittal's visionary approach to cross-channel measurement and attribution.

Randomized control trials (RCTs) remain the gold standard in measuring the incremental impact of marketing. They work by ...