Which age groups are most likely to see on ads seen on Google's Display Network (GDN)? Are GDN ads viewed most on mobile devices or on desktop computers? Which e-commerce publishers are popular with ...

Alphabet's Google must face an antitrust lawsuit brought by a Texas-led coalition of U.S. states accusing the technology ...

Remarketing campaigns can drive significant results when executed effectively. This article explores advanced strategies ...

After the search giant welcomed more ads from small rivals like Ask.com, Google ad costs for some nonprofits ballooned.

Stay ahead in digital marketing with Google's latest updates to Demand Gen ad campaigns, designed to optimize your ...

Google has long dominated web search and the advertising it generates. But the company has vowed to build a major business in the parallel market of online display ads, and on Tuesday laid out ...

The Federal Trade Commission has begun to examine complaints by rivals of Google that the Internet giant abused its power in the market for selling online-graphical and video ads. Scott Austin ...

More than half of digital display ad impressions are not actually seen by consumers, according to a recent report from Google. The study, based on an analysis of July and October 2014 data from Google ...

Gaurav Bhaya, VP, ads measurement Bhaya leads 800-plus engineers who work on analytics, measurement tools, and insights for Google search, display and YouTube ads. One of Google's biggest pitches ...

For instance, the average cost per click (CPC) for Google Display Ads in India is approximately Rs 5, with a cost per thousand impressions (CPM) being around Rs 50. Additionally, as per IPSOS ...

Google is enhancing its Demand Gen advertising platform with new targeting options and creative tools for YouTube, Discover, ...