Standing out in today’s modern marketing isn’t easy. It demands the use of right AI tools, insights, and smart strategi ...

All your marketing efforts really hinge on the performance of your website and the SEO efforts you’ve put into the site. Installing Google Analytics on your site allows you to track how well you ...

Read this guide for an overview of Google Analytics and how you can use all the data to your advantage to boost your SEO and digital marketing. Peter Drucker once said, “If you can’t measure ...

Did you know that there are a handful of simple reports you can check in Google Analytics to see if your search engine optimization guru (or Agency) is catching critical pieces of ...

In Analytics, a bounce is calculated specifically as a session ... on your link from the search results page is the number of clicks that appears on Google’s SEO report. If your site has more than one ...

Search Engine Land » Platforms » Google » Google Analytics » How a Google Analytics change may be skewing your view of SEO’s value Chat with SearchBot Please note that your conversations ...

In February Google Analytics came out with a beta release of the Cohort Analysis ... then break down how to use segments to help quantify SEO specific efforts. To gain more insight into what’s ...

In the past few episodes, we’ve discussed the SEO and organic tracking implications of the switch from Universal Analytics to Google Analytics 4, but how does GA 4 help with paid campaigns ...

Ever tried explaining SEO to your mum? It’s a bit like saying, “I help brands become Google’s favourite child”, and ...

SEO is a key part of improving a business’s online visibility and attracting organic web traffic to drive more visitors and potential customers. Google Analytics, Google Search Console ...