Here is a practical guide to using everyday market signals to shape a brand that is grounded in strategy, responds to the ...

Buttler served as head of DTNA’s Global Autonomous Technology Group, where she set the global autonomous technology strategy ...

True transformation is possible when you align marketing functions with overall business goals and priorities and give them proper weight.

If, say, 10% of the CMOs responding to Marketing ... to ‘get’ strategy? So, marketers have to do some work to change internal perceptions and earn respect for the strategic contribution they bring to ...

The 4As, or the American Association of Advertising Agencies, announced that Justin Thomas-Copeland will lead the organization as CEO. Thomas-Copeland will succeed Marla Kaplowitz, who is stepping ...

At its core, the new strategy is not a legislative proposal but a political roadmap – a diagnosis of the ten most costly internal market barriers, and a commitment to address them through ...

Wire, the trusted European provider of secure communication and collaboration solutions, is proud to announce the launch of ...

Strategic priorities can flip overnight in response to market volatility, operational challenges, or competitive pressure.

AI evolves beyond mere algorithms to open up new frontiers in generative AI and agentic AI, and the art of the possible is ...

Artificial intelligence (AI) has become a cornerstone of modern marketing strategies, offering unprecedented opportunities ...

The price of Bitcoin (BTC) has hit a new all-time high above $111,000, breaking higher as momentum took it past the previous ...