The fact that we’ll never be able to measure the revenue lost from an ineffective go-to-market strategy doesn’t mean this risk can’t be managed. Most companies measure the revenue generated ...

A strategy road map enables marketing operations to go beyond metrics and dashboards to serving as a key player within the marketing function. The strategy road map enables marketing operations to ...

And so getting to market with anything autonomous becomes an executive nightmare: either shoot for the moon and possibly go bankrupt like ... So part of the greater strategy is learning those ...

Few phrases in business jargon are as simultaneously revered and vacuous as "go-to-market strategy" (GTM). A GTM strategy involves identifying your target market, crafting a value proposition, ...

The data analytics software developer is shifting its go-to-market strategy to a more partner-centric motion in a move to accelerate Alteryx platform sales for enterprise-scale deployments.

Nearly six months after Ahead acquired CDI, the combined company is ready to drive significant value for customers and reshape its go-to-market strategy. “Now that the integration is rounding to ...

Which data types do B2B marketers and salespeople use most in their go-to-market (GTM ... and technographics as part of their GTM strategy to prioritize accounts (59%) and as competitive intelligence ...

Rangan, V. K., and Marie Bell. Transforming Your Go-to-Market Strategy: The Three Disciplines of Channel Management. Boston, MA: Harvard Business School Press, 2006.