Changing demographics in the UK have driven these shifts and will become significantly more important over the next decade.

Gen Z’s desire to live sustainably often clashes with the convenience, affordability and appeal of fast, trend-driven ...

The US stock market surge in 2024 added 562,000 new millionaires, with high-net-worth individuals' wealth increasing by 9.1%, ...

Google's latest scams survey finds younger users ditching passwords for more advanced sign-in solutions like passkeys and ...

Shakira Wafula, a prominent figure in the June 2024 Gen Z protests, shared her experience of being at the forefront of the ...

North Fayette Valley's soccer program is an example of starting from scratch and turning into something that has brought a ...

As Gen Z adults — those aged 18-27 — are making their mark in the housing market, a report from online lending marketplace ...

Gen Z is spending a small fortune—including their rent money—to see Taylor Swift on tour. Now, new research reveals that they ...

The Entertainment Software Association (ESA) released its annual Essential Facts About the U.S. Video Game Industry report.

Brenna Pérez admitted she expected "some Gen Z to be unhappy, because I do feel like they're often a lot more reactionary online." ...