Born between 2010 and 2025, Generation Alpha (Gen A) are setting themselves apart from their Millennial and Gen Z parents. Born entirely in the 21st Century, the newest generation is tech savvy, has ...

Gen Alpha, the youngest generation of active consumers in the market, are teetering on the onset of teen angst. For many of them, an unavoidable trigger of it will be those pesky hormonal ...

Analysts at investment bank UBS recently found that while older generations still spend about two more hours per week on social platforms than on games, Gen Alpha splits their time evenly between ...

As Generation Z enters the workforce in a serious way — and Gen Alpha gets set to join them — the lexicon surrounding money and wealth, as well as the appearance of both, has drastically shifted.

Marni Rose McFall is a Newsweek reporter based in London, U.K. Her focus is on internet trends, U.S. politics and popular culture. She has covered fashion, culture, art and music extensively.

Gen Z and Gen Alpha are reshaping the skincare industry with brand preferences rooted in science, transparency, and social media influence. Gen Z, born between 1996 and 2007, overwhelmingly trusts ...

If you’ve ever listened in on a group of Gen Alpha kids mid-Roblox session or watched their favorite TikTok creators, you know their language is a thing of its own. Somehow, it makes sense to ...

"Both Gen Z and Gen Alpha turning more to trade schools for continuing their education should come as no surprise to those following trends in higher education over the last few years. While there ...

Gen Z and Gen Alpha are reshaping the skincare industry with brand preferences rooted in science, transparency, and social media influence. According to Vagaro, the leading software for businesses ...

or what was once called “the me me me generation”, prioritise their Gen Alpha offspring’s happiness over success, while 57 per cent believe schools are not adequately preparing their ...

Brainrotino Stealerino! Everyone is on the lookout 24/7 to snatch pricy brainrots. Can Steal a Brainrot codes give you an edge?