In what Gap spokesperson Louise Callagy characterized as a quiet introduction "with minimal fanfare," the new logo was introduced to the company's web site for the first time on Monday morning.

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Less than a week after unveiling a new logo, the Gap caved to consumer backlash and restored its trusted blue-block design. View other logo redesigns gone wrong. Never mind. Less than a week after ...

Why is Christian Science in our name? Our name is about honesty. The Monitor is owned by The Christian Science Church, and we’ve always been transparent about that. The Church publishes the ...

If you're retail giant GAP, changing that signature look is worth ... plans to roll out the new logo further now appear to be in flux.

Gap and Disney are expanding their longstanding relationship with an all-new collaboration that combines ... Friends characters and Gap's signature logo. The patchwork varsity prints are offered ...