Ehlie Luna, Keita Moore, Jessica Smalls, and Raisa Flowers share the spring beauty trends set to shake up the season.

Are you holding onto eyeshadow techniques that could be making you look older? Makeup artists have shared their insights on ...

jane iredale’s ColorLuxe Eye Shadow Sticks are on sale for 50% off in all 10 of the highly-pigmented, cream-to-powder matte ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

This was achieved by many with a sun bed (I know, hugely dangerous) and of course, bucket loads of fake tan. I never truly ...

In a video on "makeup magic for women over 50", YouTube creator NewAgeBeauty revealed that she uses concealer to cover the ...

“On the lips, it’s all about juicy, bitten tones—sheer berry hues, and warm terracottas that enhance the natural lip tone ...

Alexandra Parmenter, who regularly shares her 'classic, feminine and practical style tips' online, has shared her top six tips on how to enhance your natural beauty ...

Makeup is hailed as an effective anti-ageing tool, creating fabulous, flattering results in a matter of minutes - as long as ...

Sonakshi Sinha's kit also consisted of powders, under eye correctors, foundation, concealers, tinted sunscreen, primer, products that help in contouring, moisturiser samples, beauty blender, tweezers, ...

WhatsApp users can enhance their privacy with simple steps. Turn on end-to-end encryption for backups, use chat locks with ...

Preserve the longevity and safety of your contact lenses by avoiding these common mistakes, according to an optometrist.