Ernst & Young is expanding its reach into the marketing world with a new business unit designed to unify its services in ...

The updated branding will also be rolled out across EY’s internal and external communications, from email signatures to ...

Before Ernst & Young rebranded itself EY, maybe it should have run a quick Google search. The giant London-based accounting firm and professional services company now shares a name with a racy ...

Creating a new brand for EY’s consulting arm, should the business be split off into a standalone company, would be a risky and expensive exercise with no guarantee of success, warns a branding ...

EY, which employs 312,000 people in more than 150 countries, is structured as a network of legally separate national member firms that pay a fee each year for shared branding, systems and technology.

The launch reflects a growing reality: CMOs and other growth-oriented executives are increasingly responsible for both branding campaigns ... facing operations. EY sees this growing complexity ...