Juventus have announced an agreement with Jeep and VisitDetroit as their new front-of-shirt partners from 2025-26 and until ...

UCLA's history of carving out licensing and other fundraising deals to support student operations has hindered the athletic ...

Visit Detroit is now a front-of-shirt sponsor for Juventus, a professional football club based in Turin, Italy.

Unsexy” B2B firms are increasingly replacing consumer-facing brands in some of the country’s most prized sport sponsorship ...

They argued that matchday revenue is dwarfed by broadcast income and commercial sponsorship deals ... just a few logos or ...

From fireworks and halftime acts to pom-poms and bucket hats, game day at UW involves a range of coordinated efforts. Behind ...

Mike Spitz’s shop is the room that every sports fan dreams of. Spitz’s East Village vintage sports store, Mr. Throwback, ...

and just a few logos or discreet black and white colouring, with one floor having fabric upholstery more fitting of a Dubai skyscraper than a football setting. There are also private rooms with ...

In both the UK and Ireland, the regulations around football betting sponsorship are changing which will affect the current partnership between the sponsors and their football clubs. These partnerships ...

And for fans of sports betting, it adds an extra layer of chaos. Odds shift, player futures get priced up, and you’re left ...