Think carefully about the words you use in advertising copy as they could have an impact on the customer that you didn’t expect.

Using ChatGPT to help you write is like donning a pair of high heels. The reason, according to one postgraduate researcher from China: “It makes my writing look noble and elegant, although I ...

For almost a century, Guinness has produced some of the most best adverts of all time. From the whimsical zoo animals of the 1930s to the emotionally charged campaigns of the present day, the Irish ...

The professional networking platform’s head of brand marketing for the UK tells Tim Healey about her career to date and shares her thoughts on what makes a great marketing team.

With JioStar, a unified broadcasting platform, multiplying reach and the ever-expanding following for teams, brands are ...

I spent three days in SXSW, where the entertainment industry is divided over AI, LA's future, and more.

If you buy something from a Polygon link, Vox Media may earn a commission. See our ethics statement. In the original trilogy, ...

Companies should establish detailed guidelines to ensure collaborations highlight shared values while preserving distinct ...

As rumors swirl that Bong Joon Ho's Robert Pattinson-starring sci-fi film is hitting streaming soon, the superior source ...

Brand Strategy, Gozoop Creative, writes that while smart visuals, witty puns, and brand ambassadors have long defined the ...

Privacy lawyers are just trying to protect product and business people from themselves and clear the way for less risky ...

Apple Intelligence is seemingly being lapped in the AI race, but it's hard to determine who's really winning when the ...