Social media influencers have become cultural powerhouses, setting trends, shaping lifestyles and even swaying political ...

Brand executives discuss how the #ShareTheFirst effort fits into Unilever’s plans to shift 50% of ad spend to social media, ...

Generative artificial intelligence could take years off the time between identifying public health risks and launching ...

Influencer Sam Guggenheimer, who boasts hundreds of thousands of online followers, is urging people to protect their ...

Artificial intelligence is successfully gobbling up corners of the social media influencer market, and making very real money.

Discover the top influencer marketing platforms beyond Instagram for Shopify brands in 2025. Learn how TikTok, YouTube Shorts ...

Influencer marketing has become a powerful tool for customer acquisition across various industries. We asked experts to share ...

The most famous ad campaigns of all time aren’t just milestones in marketing history—they’re reminders of the power of ...

Magic meets marketing as TikTok superstar Zach King leads a global influencer campaign to promote Nescafé’s cold coffee ...

For example, consent for the brand to edit and reformat ... aspect of packaging or any combination of these. All parties involved in influencer marketing campaigns intending to provide other parties ...

For example: Kriti Sanon (55M+ Instagram ... He also explained how influencer tiers play a major role in shaping campaign outcomes. “We typically break them down into nano, micro, mid-tier ...

The influencer economy sits at a volatile intersection of personality, performance, and public perception. A single campaign can go viral or backfire. Let's examine a successful example first. The ...