I hope this article will help shed some light on a few central elements to this process. The key to a great logo is to create something that is timeless. In 15 years from now, your logo should be ...

graphic marks—as well as several extended design elements. When applied thoughtfully, and in the appropriate contexts, CU Boulder’s logos and design elements create a cohesive and impactful brand ...

A recognizable logo is vital for any successful brand, but to become truly memorable, your brand relies on a combination of visual elements, consistent messaging, tone, brand values and firsthand ...

The best photos have multiple elements of interest. Therefore, a simple portrait might not be the best composition for a frame. For longer messages, open up the content frame starting at a corner ...