Google’s new ads rules demote confusing landing pages and reward those aligned with user intent. Google Ads now prioritizes ...

The new Google Ads form tracking in Tag Manager enables codeless conversion event creation for advertisers with minimal technical setup.

Google's Gemini AI could become a game-changing ad platform, with potential for native, AI-powered advertising reaching billions of users.

Asia-Pacific mobile advertising market is expected to grow at a 2019-2025 CAGR of 19.81%, becoming the largest regional market driven by a fast adoption of mobile advertising across the region. The ...

The CCI’s initial review acknowledged Google’s significant market position in ad-tech services and accepted the Informant’s ...

Two Australian plaintiff law firms are launching a class action against media giant Google seeking compensation for ...

Among Upwork's fastest growing skills for 2025 are display advertising and campaign management.

Google's new developments aim to help marketers optimise budgets, enhance ad performance, and measure marketing effectiveness ...

Google is enhancing its Demand Gen advertising platform with new targeting options and creative tools for YouTube, Discover, ...

The Riverine Grazier – a rural publisher in New South Wales – is gearing up to launch a class action against Google over the ...

Alphabet's Google must face an antitrust lawsuit brought by a Texas-led coalition of U.S. states accusing the technology ...

Firms are deploying new tools to create campaigns and track how effective their marketing spending is, but the core concept ...