This study focuses on Sina Weibo as the research platform, constructing a corpus of Traditional Chinese Medicine (TCM) marketing content spanning 2019-2024. By integrating four analytical ...

Some consumers are beginning to shop using ChatGPT, and digital marketing that’s geared toward web searches must shift too, experts say. The threat that generative AI poses to search engines was ...

The digital landscape resembles a high-stakes ... Spynn’s approach includes reactive reputation management strategies. Their framework emphasizes crisis communication plans, transparent ...

A proposed framework for closures prioritizes low enrollment, low facility utilization, and high per-pupil spending. Community feedback will be gathered before any final decisions are made.

In the intricate world of digital ... marketing teams better understand user engagement trends, and partner teams optimize resource allocation. This cross-functional impact underscores the ...

After years of uncertainty, agencies and lawmakers appear to be laying the foundation for a comprehensive digital asset framework. Washington is beginning to rethink the U.S.’s approach to ...

A recent report from the Digital Education Council, a global community devoted to "revolutionizing the world of education and work through technology and collaboration," provides an AI literacy ...

Coca-Cola has relaunched its iconic “Share a Coke” campaign with a focus on shareability, customization and digital experiences as a way to engage Gen Z consumers, per details shared with Marketing ...

serving as a “single digital truth,” as Unilever terms it. This allows product imagery to be pumped out faster and slashes duplicative efforts adapting content across marketing channels. By removing ...

Digital Marketing World Forum, the definitive exhibition and conference for senior marketing leaders and marketing technology. Covering AI, Data, CRM, Email ...

PPT is part of the international tax rules aimed at preventing the misuse of tax treaties. Under the Base Erosion and Profit Shifting (BEPS) framework, the PPT checks whether a business ...

The Alliance for Sustainable and Holistic Agriculture (ASHA) has strongly criticised the Draft National Policy Framework on Agricultural Marketing, released by the Department of Agriculture ...