Google Ads is launching new AI-powered, UI-only image optimization features for PMax campaigns that automatically source and ...

The rules of digital branding and marketing have fundamentally changed. For entrepreneurs and businesses striving to stay ...

Google’s AI now auto-optimizes images in PMax campaigns, including pulling visuals from landing pages by default.

As these avatars do not speak, endorse or engage directly with consumers, they remain subject to traditional advertising ...

With PPC harder to track and getting pricier, branded search matters more. Here’s how to start behaving like a brand growth ...

In today’s digital landscape, the demand for high-quality 3D content has skyrocketed across industries. From immersive gaming ...

Background ZYN is the leading nicotine pouch brand and a predominant driver of nicotine pouch advertising. In November 2022, ...

Why Amazon's approach to AI-powered ads will likely differ from Meta's "just connect your bank account" vision.

LPL Financial is well known to advisors but not necessarily to their clients. A new ad campaign airing this weekend during ...

Personalization is one of the most evergreen customer engagement priorities—and challenges—we hear from brands. We were writing about personalization back in 2015, and 10 years ...

The Company announced today that its Board of Directors approved a quarterly cash dividend of $0.20 per share. The dividend ...

Shailesh Grover, Chief Growth Officer at Sensori.AI, recounts his frustrating experience while rescheduling a British Airways ...