Learn how Google’s new Audience Builder workflow changes how create, manage, and apply audiences in Demand Gen, Video, and ...

The path to meaningful consumer insights lies in embracing language and culture. Move beyond assumptions and traditional ...

Instacart has launched a new Fizz app aimed at Gen Z users. While the Instacart app is geared to food delivery, Fizz is all about booze and snacks. The company says it incorporates a number of ...

Stephen Bailey is one of Manchester’s fastest-rising comedians, known for his sharp wit, infectious energy, and refreshing ...

Explore social media sourcing, strategies, tools, and insights on leveraging media sources and digital platforms for ...

Key takeaways Customer segmentation improves marketing efficiency by targeting specific audience groups based ... ages and incomes might have utterly different buying habits or attitudes, which cannot ...

In 2002, Salt River Project (SRP), placed first place in Group B (smaller customer base companies) in both complete campaign categories – public image and marketing, won approximately 15 different ...

The Record provides a quarterly analysis of audio listening behaviors across the total radio universe. The charts represent ...

A story of interest to those who follow trends in U.S. radio and audio consumption: Nielsen has published its latest ...

President Donald Trump made gains with several different demographics in the 2024 election, but six months later, polls indicate his support has slipped with those same key groups. The Cook ...

President Trump has ordered federal agencies to halt their use of “disparate-impact liability,” which has been used to assess whether policies discriminate against different groups. By Erica L.