News

Branding Experts on Decision to Flip Max Back to HBO Max: ‘A Corporate Walk of Shame’
Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...
Observer10h
Dropping HBO Was a Mistake, and Warner Bros. Discovery Isn’t Afraid of Admitting It
Warner Bros. Discovery’s decision to revive the HBO Max brand marks a strategic recalibration toward premium storytelling and brand clarity.
Why David Zaslav Was Wrong to Get Rid of HBO's Name in HBO Max
The name Max has, not a moment too soon, gotten the axe. A little more than two years after lopping "HBO" off of the streamer ...
WUNC1d
Max will once again be HBO Max. Yes, it's aware of the irony
Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...
HBO Max Is Back As Warner Bros. Discovery Changes Name, Again
After two years as Max, HBO Max is once again becoming HBO Max. It joins a long line of brand reversals that demonstrate the ...
WUFT1d
The streaming platform Max is getting a new name: its old name, HBO Max
two years — and much criticism — after dropping it. "Returning the HBO brand into HBO Max will further drive the service forward and amplify the uniqueness that subscribers can expect from the ...
WLRN1d
Max will once again be HBO Max. Yes, it's aware of the irony
two years — and much criticism — after dropping it. "Returning the HBO brand into HBO Max will further drive the service forward and amplify the uniqueness that subscribers can expect from the ...