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Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...
Warner Bros. Discovery’s decision to revive the HBO Max brand marks a strategic recalibration toward premium storytelling and brand clarity.
The name Max has, not a moment too soon, gotten the axe. A little more than two years after lopping "HBO" off of the streamer ...
Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...
After two years as Max, HBO Max is once again becoming HBO Max. It joins a long line of brand reversals that demonstrate the ...
two years — and much criticism — after dropping it. "Returning the HBO brand into HBO Max will further drive the service forward and amplify the uniqueness that subscribers can expect from the ...
two years — and much criticism — after dropping it. "Returning the HBO brand into HBO Max will further drive the service forward and amplify the uniqueness that subscribers can expect from the ...