The name Max has, not a moment too soon, gotten the axe. A little more than two years after lopping "HBO" off of the streamer ...

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

To cap off Sunday night's episode of "Last Week Tonight," John Oliver urged minor league baseball teams to hand over their branding to his ... of the Emmy-winning HBO comedy series "Last Week ...

Since Conan O’Brien is no longer a late night TV talk show host, his awkward brand of humor can no longer ... used bookstores to read dusty old film criticism volumes and salacious movie star ...

Naturally, Maher's meeting with Trump inspired criticism, backlash, and more. Thankfully, Maher gets his chance to respond on Friday night. There will be a brand ... p.m. ET on HBO.

Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...

Wednesday's name change adds Warner Bros. Discovery to an infamous list of prominent companies that have made well-publicized ...

After two years as Max, HBO Max is once again becoming HBO Max. It joins a long line of brand reversals that demonstrate the ...

Warner Bros. Discovery's rebranding of HBO Max highlights the merger's failure to reach its original goal.

Warner Bros. Discovery’s decision to revive the HBO Max brand marks a strategic recalibration toward premium storytelling and brand clarity.