When a team is stuck, when a product launch flops or when the market shifts, there’s no playbook that can fully prepare you.

Why do the best ideas and creative works seem to come effortlessly? The key to spontaneous creativity is relaxation, which ...

What makes people think an AI system is creative? New research shows that it depends on how much they see of the creative act. The findings have implications for how we research and design creative AI ...

By transforming quotations into evidence, close reading served as way to turn postwar criticism into a specialized knowledge.