New coach. New quarterback. New era. New (alternate) logo. The New England Patriots 2024 season can be summed up by the first word of the team's location: New. For all those Patriots fans who do ...

The New England Patriots aren't changing their branding anytime soon despite a former player sharing what appeared to be a new alternate logo last week, according to the franchise's social media team.

But now, it seems to be spilling over to off-field matters as well. The Patriots unveiled a new secondary logo for the team and it is fair to say that it is not going down well with the fanbase.