In a media landscape where visibility matters, entrepreneurs are turning to content marketing and "do-it-yourself public ...

Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...

Leaders are rethinking what building a strong brand means today and continually adapting their strategies to weave brand ...

Tequila is carving its place in a crowed space, using cultural relevance and community to build a brand that resonates with ...

At's success rides on Aman Gupta’s charisma, but is the brand too dependent on its founder—and what happens if he ever steps ...

Brand language is made up from three components, all of which are equally important. These are the voice, tone, and messaging ...

Mordy Oberstein explains why, as a brand matures, it should reduce dependence on referral traffic and focus on owning its ...

At BrandZ’s 20th anniversary in New York, Ryan Verschoor revealed how a strategy shift from acquisitions to brand-building helped Corona top the list as the world’s most valuable beer brand.

Google recently unveiled a new look for its iconic ‘G’ logo, the first major update since 2015. At first glance, the redesign ...

On, with the help of Zendaya, Roger Federer, and Elmo, keeps defying revenue expectations on its way to a $20 billion market ...

After sitting out the acquisition market, RADCO returned this week with its first buy of this cycle. The Atlanta-based owner, manager and developer has acquired Legacy at Riverdale, a 615-unit ...

Haier Group proudly announces that it has been ranked 54th in the 2025 Kantar BrandZ Top 100 Most Valuable Global Brands, ...