Under Armour (UAA) Continues Its Turnaround Journey …But Challenges Remain
Under Armour (UAA) continues its turnaround journey, recently reporting Fiscal Q3 results that exceeded estimates, as the ...
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Under Armour's founder is back as CEO. Here's how the company went from taking on Nike to searching for redemption.
Nearly three decades ago, Kevin Plank founded Under Armour. Now, he's trying to turn the company around by stepping up for a second stint at its helm. The sportswear brand said March 13 that Plank ...
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Under Armour e-commerce sales fall 20% as it pulls back on promotions
Still, overall revenue came in better than expected and CEO Kevin Plank said the brand has more wholesale partnerships in the ...
Why Kevin Plank is optimistic about Under Armour's turnaround
“We feel optimistic about our progress on our ambitious journey to elevate the Under Armour brand,” Plank said during the ...
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How Kevin Plank Aims to Capitalize on Under Armour's Underdog Position and Return to Growth
The brand did, however ... prices on the more technical product within the pyramid of a good-better-best portfolio. "In the recent past, Under Armour has made a lot of good products, some better ...