Cairo, Egypt – Savills Egypt Property Management reported EGP 2.76 billion in tenant sales across its managed portfolio in ...

After entering 2025 with a cautious outlook, managers have become more defensively postured as the US tariff policy has ...

We think chairman and CEO Marc Puig has done a commendable job sharpening Puig’s premium focus and expanding its brand collection through acquisitions, thus positioning the small beauty product maker ...

Brand marketing and product management are terms used very commonly but in actual fact they are very different in nature.

Heineken UK’s director of innovation, insights and strategic planning tells Tim Healey why marketers need to stay grounded, ...

AI is changing how brands are evaluated and presented. This article outlines a strategic framework to adapt to these shifts ...

Samsung Electronics move to strengthen their position in the audio market, with their acquisition of the former Sound United business that was rebranded Masimo Consumer, raises questions as to what ...

Crisis management response is informed by listening ... Ongoing brand tracking enables data-driven decisions on fine-tuning messaging positioning strategies and tactically brings the brand identity to ...

Effective brand positioning begins with understanding ... and a deep understanding of change management. It’s a challenging journey that demands a different mindset from the one needed to ...

John Lewis is making bold investments in its Home brand to reinforce its unique position as a lifestyle leader and expert on everyday home products. This month the retailer is launching a new, glossy ...

Having achieved the number one position in market share in Canada1 and established ... and shaping the future of the cannabis industry. Our new brand identity is a powerful reflection of who we are ...

How to Build a Strong Brand Identity in Waste Management • Claim a Clear Position in the Market—Are you the high-end, white-glove service provider? The ultra-fast, no-excuses hauler? The specialists ...