The same goes for the big alternative currency kahunas (Comscore, VideoAmp, iSpot), all fighting ... like Netflix, Apple TV and Prime Video. Disney was especially noisy at CES. On Monday, the Mouse ...

Panels aren’t going away, mind. Panel data will be part of Nielsen’s Big Data + Panel offering, which earned Media Rating ...

The Super Bowl LIX between Kansas City Chiefs and Philadelphia Eagles will spotlight AI in advertisements, with the cost for ...

The year is 1984. It’s Super Bowl Sunday and you turn on the TV to see a procession of stern men marching through a tunnel.

Rapper Doechii is the star of Apple TV's MLS Season Pass Super Bowl ad campaign, titled 'Game On.' Watch the Major League Soccer commercial here.

LG Ad Solutions in partnering with iSpot released a study called "The Efficiency Curve". Among the ... [+] takeaways is a TV ad strategy using more CTV wand less linear TV will lead to better ad ...

By Tripp Mickle Tripp Mickle has been reporting on Apple since 2016. After Apple unveiled artificial intelligence features for iPhones last year, the company’s stock soared in anticipation that ...

The flagship New York City Apple store. Apple recorded top and bottom line records in the last three months of 2024, coming in almost exactly in line with analyst forecasts, according to FactSet ...

Apple’s AAPL-0.67%decrease; red down pointing triangle iPhone sales fell in the all-important December quarter, a sign that its artificial-intelligence software has yet to kick off a new cycle ...