In this exclusive interview, TBWAMedia Arts Lab's leaders reveal the secrets to their decades-long relationship with the $3 trillion brand.

"Apple makes great ads" is a thing people used to say all the time. Now it keeps pulling its ads. What could be going on?

The video, which teaches students how to convince their parents that it's worth paying for a Mac, was set to private on ...

The iconic commercial never showed the actual computer, but ended with a tease: "On January 24th, Apple Computer will introduce Macintosh. And you’ll see why 1984 won’t be like ‘1984.’" ...

Apple has a long history of reimagining technological products that redefine the market. And in 1984, their commercial helped redefine advertising - especially when it came to the Super Bowl.

The year is 1984. It’s Super Bowl Sunday and you turn on the TV to see a procession of stern men marching through a tunnel. No, it’s not the Los Angeles Raiders. It’s the most important ...

The year is 1984. It’s Super Bowl Sunday and you turn on the TV to see a procession of stern men marching through a tunnel. No, it’s not the Los Angeles Raiders. It’s the most important Super Bowl ...