With a new refined logo design ... iconography brings a visual cohesion to Amazon's brand, unifying inconsistencies while adapting to fit small and large scale branding. The new look has already ...

For the first time in more than 20 years, Amazon’s logo got a touch-up. In fact, all of its logos got a touch-up. The small but subtle changes are part of a company-wide brand system refinement ...

In the cutthroat world of retail, one curved line has changed everything. Amazon's logo, now as ubiquitous as the cardboard boxes piling up on doorsteps worldwide, tells a story of ambition ...