Microsoft Invest – formerly Xandr DSP and formerly AppNexus before that – will soon just be formerly, full stop. On Wednesday ...

At long last the most prominent GDPR case targeting the legal standing of the IAB Europe’s Transparency & Consent Framework ...

Amid the glitz of TV upfronts, advertising executives take the stage to talk about things like new audience targeting ...

Equativ is now blocking made-for-advertising content from all exchange activity, marking a larger trend of pushing to ...

During its presentation last year, Netflix announced plans to build its own bespoke ad tech platform to solve advertiser ...

Cara Pratt, long-time Kroger ad sales leader and perhaps the most recognizable name in retail media, is taking the helm as ...

At the WBD upfronts on Wednesday, Ad Sales co-presidents Ryan Gould and Bobby Voltaggio announced the launch of two new ad ...

Music video network Vevo has brought on more than 15 new SSP and DSP partners to help manage its programmatic ad business.

Like a pumpkin turning into an elaborate stagecoach, Disney’s programmatic ad sales have grown rapidly in recent months.

The Trade Desk released OpenSincera on Tuesday, a free API integration that posts ad impression data on publishers and tech ...

Walmart is loving its ad business more every day; AI agents are coming to destroy everything; YouTube is trying to win over ...

Cloud-based platforms are becoming the foundation for technologies that are increasingly integral to how digital advertising ...