Walmart has some new rules for third-party sellers; WPP wins Mastercard; and marketers should get into VTubers.

Spotify recently began making podcast inventory available programmatically, which is something buyers have been asking for, ...

What’s the point of a market research survey that could take weeks, when consumer sentiment is rollercoasting up and down ...

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Competition is stacked against independent DSPs. But, instead of chasing what competitors already own, TTD can own what they ...

Perplexity didn’t just try to buy Chrome; product placement in TV and film is on the rise; and the FCC is on one again.

Walmart Connect's deal with The Trade Desk is no longer exclusive; Amazon competes with everyone but publishers; and Meta's ...

Today’s developers face mounting challenges: heavier workloads, complex tech stacks and an increasingly fragmented ...

When The Trade Desk sneezes, ad tech catches a cold. That’s been the case since TTD reported its Q2 earnings on Thursday and ...

Alphonso co-founder Lampros Kalampoukas is suing Kroll for allegedly undervaluing the company by nearly $100 million to aid ...

Television advertising has undergone a remarkable transformation in recent years, with connected TV (CTV) emerging as a ...

According to Adam Paul the old-school programmatic ads – the ones bought across multiple platforms without regard to context ...