MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: “AI Adoption in Running Enterprise Revenue,” Clari. AI is reshaping businesses, and ...

Despite the increasing adoption of AI, 64% of marketing teams don’t have an AI roadmap or strategy, according to a new study from the AI Marketing Institute. That reflects an enterprise-wide problem.

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Today, the IAB released a long-anticipated update to its General Terms for Digital Advertising Agreements, opening a 60-day public comment period through July 21, 2025. The draft is the first ...

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The costs of AI are becoming a greater concern for corporate leaders as economic uncertainty continues to take a toll. According to Salesforce’s CIO AI Trends research, 90% of CIOs report that ...

Please note that your conversations will be recorded. I am trained on the MarTech.org archives, ask me anything! Ask me to help you with a planning problem. Ask me to help create or review a job ...

Please note that your conversations will be recorded. I am trained on the MarTech.org archives, ask me anything! Ask me to help you with a planning problem. Ask me to help create or review a job ...

Please note that your conversations will be recorded. I am trained on the MarTech.org archives, ask me anything! Ask me to help you with a planning problem. Ask me to help create or review a job ...

If your loyalty strategy still revolves around points and perks, it’s time for an update. Consumer allegiance is no longer built on convenience alone—it’s driven by alignment. Shoppers are ...