E.l.f.'s collaboration with controversial comedian Matt Rife has faced a barrage of backlash from consumers and beauty ...

E.l.f.'s collaboration with controversial comedian Matt Rife has faced a barrage of backlash from consumers and beauty creators this week.

When generosity is embedded in company culture and decision-making, it builds loyalty, strengthens relationships and delivers long-term profitability.

E.l.f.'s collaboration with controversial comedian Matt Rife has faced a barrage of backlash from consumers and beauty creators this week.

Marketers can boost retention, cut acquisition costs and build stronger loyalty by using data to identify and win back at-risk customers.

The 2025 Ad Age Business of Brands heads to Chicago on Sept. 16 and 17, bringing together brand leaders, challenger marketers ...

Advertisers run into issues with Kokai, The Trade Desk's new buying product, and SSP competitors worried that some flaws ...

AEO has skyrocketed in popularity, but critics claim that the search strategy is not all it's cracked up to be.

Some of the major public ad tech companies see AI search platforms such as ChatGPT threatening open web traffic, but they ...

Advertisers are getting ready for the search giant to monetize its new AI channel, but there are challenges ahead.

What was originally a gaffe has turned into marketing gold, and offered lessons for trusting junior employees and acting fast ...

Entertaining content—whether funny, charming or surprising—drives stronger recall, sentiment and purchase intent.