The communications professor writes about how companies risk a disconnect with consumers via “regressive representation.” ...
“We’re creating something that our fans can show their true grit, the spirit of Orange County, and the embodiment of what ...
Why so-called third spaces are as effective in influencing buying decisions as they are in creating connection.
AI tools from Daivid, Alembic and Wpromote are helping brands reduce wasteful ad spend in the profligate age of generative AI ...
Publicis Groupe has entered into an agreement to acquire Brazilian influencer marketing agency BR Media Group to expand its ...
Dove’s “moist” ad from Maximum Effort and Kim Kardashian playing a “Fairy Butt Mother” for Skims.
Coca-Cola Co. confirmed Tuesday it is joining the prebiotic soda space with a new brand called Simply Pop.
Nike and Skims said in a statement they’re working on an “extensive line” of apparel, footwear and accessories together under ...
The corporate affairs specialist writes about why brands must lean into social impact—or risk irrelevance.