E.l.f.'s collaboration with controversial comedian Matt Rife has faced a barrage of backlash from consumers and beauty ...

E.l.f.'s collaboration with controversial comedian Matt Rife has faced a barrage of backlash from consumers and beauty creators this week.

When generosity is embedded in company culture and decision-making, it builds loyalty, strengthens relationships and delivers long-term profitability.

E.l.f.'s collaboration with controversial comedian Matt Rife has faced a barrage of backlash from consumers and beauty creators this week.

The four-part series features Grace VanderWaal, Alana Morrison, Max Manticof and more, blending indie-film aesthetics with ...

Marketers can boost retention, cut acquisition costs and build stronger loyalty by using data to identify and win back at-risk customers.

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