A rare 1999 platinum Rolex Daytona, a one-of-a-kind private commission, could fetch $1.7 million at Sotheby’s as luxury watch ...

But one constant has been ticking quietly along with him: his enduring affinity for Rolex.

Phillips has been on a hell of a run lately, with four consecutive years of 100% sell-through rates at its watch auctions.

A 1999 platinum Rolex Daytona is heading to auction on Sunday ... it was not part of a standard collection. It was privately commissioned, custom-made for a client — something almost unheard ...

Former quarterback Tom Brady has long been known for his impressive collection of luxury timepieces. He’s built a serious watch collection, with watches from brands like IWC, Rolex and Richard Mille.

Platinum is by far the sturdiest of precious metals, and it’s also a lot rarer than its counterparts, so it ticks the red ...